Rachael Lowe
About Rachael Lowe
Rachael Lowe is a Merchandise Associate and Ambassador at On Location, with extensive experience in event planning and brand management within the music and event industry. She has held various roles at organizations such as the Central Pennsylvania Festival of the Arts and Insomniac Events, and she holds a Bachelor's Degree in Public Relations from Penn State University.
Current Role at Insomniac Events
Rachael Lowe has been serving as a Merchandise Associate at Insomniac Events since 2019. In this role, she is responsible for managing merchandise sales and ensuring a positive customer experience at various events. Her experience in the music festival industry enhances her ability to connect with attendees and promote brand engagement.
Experience in the Music Festival Industry
Rachael Lowe has extensive experience in the music festival sector, having worked at notable events such as Electric Daisy Carnival (EDC), Okeechobee Music Festival, and Rolling Loud. Her roles have included brand ambassador positions and event planning, allowing her to develop a comprehensive understanding of festival operations and audience engagement.
Education and Expertise
Rachael Lowe earned a Bachelor’s Degree in Public Relations/Image Management from Penn State University, completing her studies from 2015 to 2019. This educational background provides her with a solid foundation in communication strategies and event management, which she applies in her current roles within the music and event industry.
Previous Work Experience
Prior to her current positions, Rachael Lowe held various roles that contributed to her professional development. She worked as a Host/To-Go at Red Robin, a Brand Ambassador for Firefly Music Festival, and held leadership positions within the Public Relations Student Society of America (PRSSA). These experiences have equipped her with skills in customer service, event planning, and team management.
Passion for Event Atmospheres
Rachael Lowe is passionate about creating welcoming and positive atmospheres within the music and event industry. Her commitment to enhancing attendee experiences is evident in her various roles, where she focuses on fostering enjoyable environments at festivals and events.