Shelby Landrock
About Shelby Landrock
Shelby Landrock is a Customer Experience professional currently working at CID Entertainment and Insomniac Events, with a background in music business and event planning. She aspires to become a Creative Director and is also a DJ and music producer known as Andrena.
Current Role at CID Entertainment
Shelby Landrock has been serving as a Production Assistant at CID Entertainment since 2017. In this role, she contributes to the logistical and operational aspects of event production. Her responsibilities include coordinating various elements of events, ensuring a seamless experience for attendees and artists alike. Shelby's experience in this position spans over seven years, highlighting her commitment to the customer experience in the entertainment sector.
Experience at Insomniac Events
Shelby Landrock has also been involved with Insomniac Events since 2017, where she holds a position in Customer Experience. Her work focuses on enhancing the overall attendee experience at various events organized by Insomniac. This role complements her production work at CID Entertainment, allowing her to apply her skills in customer engagement and event management.
Educational Background
Shelby Landrock completed her high school education at Hudson's Bay High School from 2008 to 2012. She later pursued higher education at Diablo Valley College, earning an Associate’s Degree in Business Administration from 2013 to 2016. Following this, she attended Full Sail University, where she studied Music Business and obtained a Bachelor of Science degree from 2019 to 2021. Her educational background supports her career in the music and entertainment industry.
Previous Work Experience
Prior to her current roles, Shelby Landrock gained experience in various positions. She worked as a Merchandise Associate at Do LaB, Inc. for one month in 2018 during the Lightning in a Bottle festival in Bradley, CA. In 2015, she served as a Barista at Peet's Coffee for eight months in Walnut Creek, CA. Additionally, she was a Shift Lead at Jamba Juice for seven months in 2014 in Lafayette, CA. These roles contributed to her skills in customer service and operational management.
Creative Pursuits and Aspirations
Shelby Landrock has a strong interest in music and event planning. She produces music and performs as a DJ under the name Andrena, showcasing her dedication to music production and performance. Her involvement in artist photography and event planning reflects her diverse skill set. Shelby aspires to transition into a Creative Director role, indicating her ambition to take on leadership positions within creative fields.