Sina Watson
About Sina Watson
Sina Watson is a Senior Marketing Specialist in the Concerts Department at Insomniac Events, where she has worked since 2021. She has extensive experience in marketing and event management, having held various roles in organizations such as Muddy Paw PR, TexBel Farms Investments, and the University of South Florida.
Current Role at Insomniac Events
Sina Watson serves as a Senior Marketing Specialist in the Concerts Department at Insomniac Events. In this role, she oversees marketing campaigns for events that attract attendees ranging from 3,000 to over 25,000. She has been with the company since 2021 and is responsible for providing guidance and mentorship to team members on show marketing, content creation, and customer engagement. Her efforts contribute to the successful promotion and execution of large-scale events within the organization.
Previous Experience in Marketing
Prior to her current position, Sina Watson worked at Insomniac Events as a Marketing Specialist for The Vanguard Orlando and Factory93 from 2021 to 2022. She also held the position of Associate Brand Manager at TexBel Farms Investments, LLC from 2019 to 2020. Additionally, she has experience as a Marketing Associate at the University of South Florida, where she worked from 2017 to 2019 in The Office of Undergraduate Research. Her diverse background in marketing roles has equipped her with a wide range of skills applicable to her current responsibilities.
Education and Certifications
Sina Watson holds a Master's degree in Marketing from the University of South Florida, which she completed from 2017 to 2019. She also earned a Bachelor's degree in Biomedical Sciences from the same institution, graduating in 2016. Earlier, she achieved an Associate's degree in General Studies from Luzerne County Community College from 2010 to 2012. In addition to her academic qualifications, she holds certifications in Facebook Meta and Google Analytics, enhancing her expertise in digital marketing strategies.
Professional Development and Mentorship
In her role at Insomniac Events, Sina Watson actively recruits and onboards new hires and vendors. She fosters a culture of excellence and continuous improvement within her team. Her commitment to professional development extends to providing mentorship to team members, focusing on show marketing, content creation, and customer engagement. This approach not only aids in the growth of her colleagues but also contributes to the overall success of the marketing initiatives at Insomniac Events.
Early Career and Internships
Sina Watson began her professional journey with various internships and roles that laid the foundation for her marketing career. In 2020, she interned at Muddy Paw PR for three months and also completed a two-month internship at Strawboscopic. Additionally, she worked as a Clinical Research Associate at Tampa General Hospital from 2016 to 2019, and as a Campus Ambassador for The Princeton Review from 2016 to 2017. These early experiences provided her with valuable insights into different aspects of marketing and research.