Sofia Ayad
About Sofia Ayad
Sofia Ayad is a Creative Director at Something in Action, LLC and a Marketing & Events Coordinator at the San Diego North Economic Development Council. She specializes in digital marketing and event coordination, with experience managing large-scale festivals and events.
Work at Insomniac Events
Sofia Ayad has been a Festival Team Member at Insomniac Events since 2023. In this role, she contributes to the planning and execution of large-scale music festivals, leveraging her expertise in event coordination. Her involvement with Insomniac Events aligns with her background in managing festival operations, where she has experience with events that attract significant attendance.
Current Role at Something in Action, LLC
Since 2020, Sofia Ayad has served as the Creative Director at Something in Action, LLC. In this position, she oversees creative projects and initiatives, applying her skills in digital marketing and event coordination. Her role involves strategic planning and execution of marketing campaigns that support the company's objectives.
Position at San Diego North Economic Development Council
Sofia Ayad has worked as the Marketing & Events Coordinator at the San Diego North Economic Development Council (SDNEDC) since 2022. In this capacity, she focuses on promoting economic growth in the North County San Diego area through effective marketing strategies and event management. Her work contributes to community engagement and development initiatives.
Education and Expertise
Sofia Ayad studied at MiraCosta College, where she earned an Associate of Arts degree in Marketing. Her educational background supports her specialization in digital marketing and event coordination. She applies her academic knowledge to her professional roles, enhancing her effectiveness in the marketing and events sectors.
Previous Experience in Marketing and Events
Before her current roles, Sofia Ayad held various positions that contributed to her expertise in marketing and events. She worked as the Director of Media & Graphic Design at My AFMobile for six months in 2019-2020. Additionally, she served as the Marketing & Communications Assistant and Website & Digital Lead at Lancaster Leadership from 2021 to 2023, where she gained valuable experience in managing communications and digital presence.