Traci Shapiro
About Traci Shapiro
Traci Shapiro is the Director of Digital Media Marketing at Insomniac Events, where she has worked since 2018. She specializes in digital marketing for the entertainment industry, with a focus on music and film, and has extensive experience in marketing strategies for event promotion.
Current Role at Insomniac Events
Traci Shapiro serves as the Director of Digital Media Marketing at Insomniac Events, a position she has held since 2018. In this role, she focuses on developing and implementing digital marketing strategies tailored for the entertainment industry, particularly in music and film. Her expertise in digital marketing is crucial for promoting various events organized by the company, which is known for its large-scale music festivals.
Previous Experience at Insomniac Events
Before her current role, Traci Shapiro worked at Insomniac Events as a Digital Media Supervisor from 2017 to 2018. During her tenure, she contributed to the company's digital marketing efforts, enhancing its online presence and engagement with audiences. This experience laid the foundation for her advancement to the director position.
Education and Academic Background
Traci Shapiro studied at the University of Southern California, where she earned a Bachelor of Science degree in Business Administration with a focus on Advertising and Business Marketing from 2007 to 2011. She also attended New Trier High School, where she completed her secondary education.
Marketing Internships and Early Career
Traci Shapiro began her career with internships in marketing. In 2010, she worked as a Marketing Intern at Cosmopolitan Magazine for four months in the United States. She also interned at Merchandise Mart Properties, Inc. for one month in the same year. These early experiences provided her with foundational knowledge in marketing practices.
Specialization in Digital Marketing
Traci Shapiro specializes in digital marketing strategies for the entertainment industry, with a strong emphasis on music and film. She possesses advanced experience in direct response and social advertising, which are essential components of effective digital marketing campaigns. Her extensive knowledge of marketing strategies is particularly focused on event promotion.