Kaela Skweres
About Kaela Skweres
Kaela Skweres is a Senior Email Marketing Manager at Inspirato, where she has worked since 2024. With a background in email marketing spanning several years at various organizations, she specializes in developing strategies to enhance campaign performance and stakeholder engagement.
Work at Inspirato
Kaela Skweres has been serving as the Senior Email Marketing Manager at Inspirato since 2024. In this role, she focuses on developing and implementing email marketing strategies to enhance customer engagement and optimize campaign performance. Prior to this position, she worked as the Email Marketing Manager at Inspirato from 2021 to 2024, where she gained extensive experience in managing email campaigns and collaborating with stakeholders.
Previous Experience in Email Marketing
Before joining Inspirato, Kaela Skweres held various roles in email marketing at 2U. She worked as an Email Marketing Manager from 2019 to 2021 and as a Senior Email Marketing Specialist from 2018 to 2019. Her tenure at 2U provided her with a solid foundation in email marketing strategies and campaign management. Additionally, she served as an Email Marketing Specialist at 2U from 2015 to 2018, further enhancing her expertise in the field.
Education and Certifications
Kaela Skweres earned her Bachelor of Arts in Communications from George Mason University, completing her studies from 2008 to 2012. In addition to her degree, she pursued further education in digital marketing at General Assembly, where she obtained a certificate in 2017. This combination of formal education and specialized training has equipped her with the skills necessary for her career in email marketing.
Background in Communications
Kaela Skweres has a diverse background in communications, having worked in various roles prior to her focus on email marketing. She interned as a Communications and Media Intern at NARAL Pro-Choice America in 2014 and served as a Communications Coordinator Intern at HomeAid Northern Virginia in 2013. These experiences contributed to her understanding of effective communication strategies and stakeholder engagement.
Skills and Contributions
In her current role, Kaela Skweres develops testing strategies and presents new trends in email marketing to stakeholders. She implements best practices to optimize campaign performance and collaborates with stakeholders to enhance engagement with prospects through data-driven email marketing strategies. Her dual nationality of the US and UK may inform her diverse perspective in crafting effective marketing strategies.