Krista Morton
About Krista Morton
Krista Morton serves as the Vice President of Inspirato For Good, where she leads initiatives that support nonprofit organizations in their fundraising efforts. With a background in various leadership roles at Inspirato since 2012, she possesses strong analytical skills and a commitment to team development.
Current Role at Inspirato
Krista Morton currently serves as the Vice President of Inspirato For Good, a position she has held since 2022. In this role, she leads initiatives that collaborate with nonprofit organizations to enhance their fundraising efforts through luxury vacation offerings. Her leadership focuses on creating impactful partnerships that leverage Inspirato's resources to benefit various charitable causes.
Previous Positions at Inspirato
Prior to her current role, Krista Morton held several positions at Inspirato. She served as Director of Sales from 2016 to 2020, and as Vice President of Member Relations from 2020 to 2022. Additionally, she worked as Regional Director for New York, New Jersey, and Connecticut from 2013 to 2016, and began her career at Inspirato as a Personal Vacation Advisor from 2012 to 2013. Her diverse experience within the company has contributed to her comprehensive understanding of its operations.
Education and Expertise
Krista Morton earned a Bachelor of Arts (B.A.) in English Language and Literature from the University of Northern Colorado, where she studied from 2001 to 2005. Her educational background supports her strong communication skills and analytical abilities, which she applies in her professional roles. She possesses a strong ability to report and analyze weekly, monthly, and quarterly metrics to guide quota attainment effectively.
Professional Background
Before joining Inspirato, Krista Morton worked at AT&T Interactive as a Media Consultant from 2010 to 2011. She also spent four years at The Keg Steakhouse and Bar, where she held multiple roles including Corporate Trainer, Store Marketer, and Manager from 2006 to 2010. Her varied experiences in sales and management have equipped her with strong organizational skills and the ability to prioritize tasks effectively.
Leadership and Team Development
In her roles at Inspirato, Krista Morton has demonstrated a passion for identifying and nurturing the unique talents of team members. She fosters collaboration within her teams to achieve organizational goals. Her leadership style emphasizes the importance of teamwork and the development of individual strengths to enhance overall performance.