Michelle Tuchfeld
About Michelle Tuchfeld
Michelle Tuchfeld serves as the Director of Consumer Insights at Inspirato, a position she has held since 2017. With a strong background in consumer insights and marketing strategy, she has worked in various roles across multiple sectors, including consumer packaged goods and travel.
Work at Inspirato
Michelle Tuchfeld has served as the Director of Consumer Insights at Inspirato since 2017. In this role, she focuses on analyzing consumer behavior and preferences to inform marketing strategies. Her work contributes to enhancing customer experiences and driving business growth within the travel and tourism sector.
Previous Experience in Consumer Insights
Before joining Inspirato, Tuchfeld worked as the Marketing Insights Manager at Vail Resorts from 2014 to 2017. In this position, she managed consumer insights projects that supported marketing initiatives. Prior to that, she was a Senior Consumer Insights Analyst at Sterling-Rice Group from 2011 to 2014, where she developed expertise in qualitative and quantitative research methodologies.
Educational Background
Michelle Tuchfeld studied at Colorado State University from 2006 to 2009, where she earned a degree in Business Administration with a focus on Marketing. Earlier, she attended Chaminade College Preparatory from 2002 to 2006, completing her high school education.
Research and Analytical Roles
Tuchfeld's early career included roles that built her analytical skills. She worked as a Research Analyst Intern at Corona Research in 2009 and as a Data Specialist at the Medical Group Management Association (MGMA) from 2010 to 2011. Additionally, she gained experience as an Advertising Sales Intern at Meredith in 2007.
Expertise in Marketing Strategy
Michelle Tuchfeld is recognized for her expertise in consumer insights and marketing strategy across various sectors, including consumer packaged goods, travel and tourism, healthcare, and nonprofit. She is known for her ability to think creatively and develop innovative solutions in the field of marketing.