Adam Candela, Cspo
About Adam Candela, Cspo
Adam Candela is the Director of Brand Digital at Inspire Brands, where he has worked since 2020. He has over 20 years of experience in digital and ecommerce, previously holding positions at Dunkin' Brands, BJ's Wholesale Club, and Staples.
Work at Inspire
Adam Candela has been serving as the Director of Brand Digital at Inspire Brands since 2020. In this role, he oversees the digital strategy and execution for the brand, focusing on enhancing the digital presence across various platforms. His responsibilities include managing the Dunkin' App and Web platforms, ensuring they align with the overall brand objectives and meet user needs.
Previous Experience in Digital Marketing
Before joining Inspire Brands, Adam Candela worked at Dunkin' Brands as the Director of Digital Marketing from 2019 to 2020. In this position, he was responsible for the digital marketing strategies that supported the brand's growth. Prior to that, he spent five years at BJ's Wholesale Club as the Group Product Manager for Digital, where he contributed to the development and management of digital products.
Ecommerce Background
Adam Candela has extensive experience in ecommerce, having worked at Staples as a Senior Product Manager in Ecommerce for 15 years from 1999 to 2014. His long tenure in ecommerce roles has equipped him with a deep understanding of digital product management and team performance optimization. This background supports his current focus on enhancing digital platforms at Inspire Brands.
Education and Certification
Adam Candela holds a Bachelor's Degree in Liberal Arts with a dual concentration in English and Psychology from the University of Massachusetts Lowell. He also possesses a Certified Scrum Product Owner (CSPO) certification, which demonstrates his expertise in agile project management and product development. His educational background in psychology informs his approach to team dynamics and performance optimization.
Professional Experience Overview
With over 20 years of experience in digital and ecommerce, Adam Candela has developed a strong focus on understanding operational processes and optimizing team performance. His career has spanned various roles, including digital marketing and product management, allowing him to build a comprehensive skill set that supports his current leadership position at Inspire Brands.