Adam Roof
About Adam Roof
Adam Roof is the Director of Finance for Emerging Brands at Inspire Brands, where he has worked since 2021. He has extensive experience in financial planning and analysis across various companies, including Kuwait Food Company and Huddle House, and holds a Bachelor of Business Administration from Kennesaw State University.
Current Role at Inspire Brands
Adam Roof serves as the Director of Finance for Emerging Brands at Inspire Brands, a position he has held since 2021. In this role, he is responsible for overseeing financial operations and strategic planning for emerging brands within the company. His expertise in financial management supports the growth and development of these brands, ensuring alignment with overall corporate objectives.
Previous Experience in Finance
Prior to his current role, Adam Roof held several key positions in financial management. He worked at Huddle House, Inc. as Director of FP&A from 2019 to 2021, where he focused on financial planning and analysis. Before that, he served as a Manager of Planning & Analysis at GPS Hospitality from 2015 to 2017. His experience includes a contract role as Brand Finance Manager at Inspire Brands in 2019 and a Director of FP&A position at Kuwait Food Company (Americana) from 2017 to 2019.
Education and Qualifications
Adam Roof studied at Kennesaw State University, where he earned a Bachelor of Business Administration with a focus on Finance from the Michael J. Coles College of Business between 2009 and 2012. He also attended South Gwinnett High School and has furthered his education at the University of Georgia. His academic background provides a solid foundation for his career in finance.
Financial Management Skills
Adam Roof is proficient in advanced financial tools and software, including SAP, Salesforce.com, Essbase, MIRUS, Vena, and Tableau. He has developed comprehensive financial packages and benchmarking tools aimed at streamlining operations and enhancing profit margins. His expertise encompasses P&L budget development, competitive analysis, financial modeling, forecasting, and strategic planning.
Key Contributions and Projects
Throughout his career, Adam Roof has designed and implemented various financial systems and tools. He developed a fully scoped operations and financial month-end review package that focuses on comparative analysis to improve performance metric understanding. Additionally, he orchestrated an integrated planning and reporting system linked with the company's general ledger and a third-party online document repository.