Anna Maria Müller
About Anna Maria Müller
Anna Maria Müller serves as the Marketing Lead for Europe at Inspire Brands, where she has worked since 2020. She has extensive experience in marketing, having held various senior roles at McDonald's and consulting for Dunkin' and Baskin' Robbins.
Current Role at Inspire Brands
Anna Maria Müller serves as the Marketing Lead for Europe at Inspire Brands since 2020. In this role, she is responsible for leading marketing strategy and market activations for Dunkin' and Baskin' Robbins across 12 countries. She oversees marketing efforts for approximately 670 Dunkin' and Baskin' Robbins stores in Europe, focusing on driving brand awareness and customer engagement.
Previous Experience at McDonald's
Prior to her current position, Anna Maria Müller held several roles at McDonald's. From 2017 to 2020, she worked as Senior Team Manager Marketing - Customer Experience & McDelivery in München und Umgebung, Deutschland. Before that, she was the Senior Team Manager Marketing - McCafé Brand Management from 2016 to 2017. Additionally, she served as Senior Manager Marketing - McCafé Brand Management from 2014 to 2015, also in München und Umgebung.
Education and Professional Development
Anna Maria Müller has a strong educational background in business and marketing. She studied at Pforzheim University, where she achieved a Diplom Betriebswirtin in Betriebswirtschaftslehre / Marketing from 2001 to 2007. She also completed an overseas semester at Universitas Gadjah Mada (UGM) in Betriebswirtschaftslehre from 2005 to 2006. In 2020, she furthered her education at Kellogg Executive Education, focusing on Automation, AI & Analytics, and completed a program in Digital Marketing Strategies: Data.
Consulting Experience
In addition to her marketing roles, Anna Maria Müller consults licensees to drive digitization and foster brand and sales growth for Dunkin' and Baskin' Robbins stores. This involves providing strategic insights and guidance to enhance operational efficiency and customer experience across the brand's European market.