Brandon White
About Brandon White
Brandon White serves as the Manager of Customer Experience at Sonic Drive-In, where he has worked since 2019. He has extensive experience in guest experience management across various hospitality settings, including Waldorf Astoria Hotels & Resorts and Embassy Suites.
Work at Inspire Brands
Brandon White has been serving as the Manager of Customer Experience at SONIC Drive-In, a subsidiary of Inspire Brands, since 2019. In this role, he oversees the Guest Satisfaction Program, focusing on customer feedback and data analysis to enhance the overall guest experience. He leads a dedicated customer service representative team, developing performance standards and training protocols. His work involves collaboration across various departments to address business challenges through data-driven insights.
Previous Experience in Hospitality
Prior to his current role, Brandon White held several positions in the hospitality industry. He worked as a Guest Experience Manager at Waldorf Astoria Hotels & Resorts from 2016 to 2018, and at 21c Museum Hotels from 2018 to 2019. He also served as a Guest Experience Manager at Embassy Suites from 2013 to 2016, and as a Front Office Manager/Sales Coordinator at Hilton Garden Inn from 2010 to 2013. His extensive experience in guest services has contributed to his expertise in customer experience management.
Education and Expertise
Brandon White studied Business Administration and Management at the University of Central Oklahoma, completing his degree from 2008 to 2013. His educational background has equipped him with the necessary skills to manage customer experiences effectively. He utilizes various analytical tools, including FanTrak, MarketForce, Apptentive, ProClarity, SQL, and Tableau, to track and improve guest experience key performance indicators (KPIs).
Leadership in Customer Experience
In his role at SONIC Drive-In, Brandon White leads the customer service team dedicated to enhancing guest interactions. He is responsible for developing scripts and performance standards that guide the team's operations. His leadership ensures that the team is well-trained and equipped to meet customer needs, contributing to improved satisfaction and loyalty.