Carly O'saben
About Carly O'saben
Carly O'saben is a Senior Analyst in Consumer Insights at Inspire Brands, where she focuses on understanding consumer behavior. She has a background in marketing and sociology, with experience in various roles including market research and leadership in a running club.
Work at Inspire
Carly O'saben serves as a Senior Analyst in Consumer Insights at Inspire Brands. She has been with the company since 2021, contributing her expertise in understanding consumer behavior. In this role, she focuses on uncovering the motivations behind consumer decisions, which aids in developing strategies that resonate with target audiences. Her work supports various initiatives aimed at enhancing customer engagement and brand loyalty.
Education and Expertise
Carly O'saben holds a Bachelor of Business Administration (B.B.A.) in Marketing and Sociology from Georgia College and State University. She furthered her education at the University of Georgia's Terry College of Business, earning a Master of Marketing Research. Her academic background provides her with a solid foundation in both marketing principles and sociological insights, which she applies in her professional roles.
Background
Before her current position at Inspire Brands, Carly O'saben gained diverse experience in market research and consumer insights. She worked at SKIM as a Market Research Analyst from 2018 to 2021 and was a Market Research Intern at MMR Research Associates, Inc. in 2016. Additionally, she has experience in seasonal employment with the City of Roswell, Georgia, and founded the Prowlers Running Club during her time at Georgia College & State University.
Achievements
Carly O'saben has contributed to consumer insights projects that support Fortune 100 companies in understanding consumer behavior. Her role as a Senior Analyst allows her to utilize her marketing and sociology expertise to provide comprehensive insights into consumer trends. This work is crucial for helping brands adapt to changing market dynamics and consumer preferences.