Chad Glidewell
About Chad Glidewell
Chad Glidewell serves as the Senior Director of Partnerships & Field Marketing at Buffalo Wild Wings, where he manages significant partnerships and local marketing strategies. He has over a decade of experience in sports marketing, having previously worked with organizations such as the Gwinnett Braves and Octagon.
Work at Inspire
Chad Glidewell serves as the Senior Director of Partnerships & Field Marketing at Buffalo Wild Wings, a subsidiary of Inspire Brands. He has held this position since 2018, overseeing significant partnerships such as the NCAA/CBS/Turner Corporate Partnership and the League of Legends Championship Series. In this role, he has integrated Partnerships and Field Marketing into a cohesive team of 12 marketers, enhancing the overall marketing strategy for Buffalo Wild Wings. Glidewell also plays a crucial role in local marketing strategies for new store openings and remodels, ensuring that marketing efforts align with business objectives.
Education and Expertise
Chad Glidewell earned a Bachelor of Science degree in Sport Management from Georgia Southern University. His academic background provides a solid foundation for his career in sports marketing and partnerships. Glidewell's expertise encompasses partnership marketing, field marketing, and team management, which he has developed through various roles in the industry.
Background
Before joining Inspire Brands, Chad Glidewell accumulated diverse experience in the sports marketing sector. He worked at the Gwinnett Braves as a Season Ticket and Group Sales representative from 2008 to 2009. Following that, he spent six months at the International Speedway Corporation in partnership marketing. Glidewell then joined Octagon, where he served as Group Director for eight years, further honing his skills in partnership management and marketing strategies.
Achievements
In his current role at Buffalo Wild Wings, Chad Glidewell is responsible for managing the profit and loss for UFC-related activities. He also oversees agency relationships to enhance the brand's marketing efforts. His leadership in integrating marketing teams and managing high-profile partnerships has contributed to the brand's visibility and market presence.