Chasity B.
About Chasity B.
Chasity B. serves as the Manager of Digital Experience Performance at Inspire Brands, where she leads workshops on device type analysis and mobile web impact on direct-to-consumer business. With a background in digital content strategy and analytics, she has held various roles in companies such as Shipt and The Home Depot, focusing on enhancing online customer experiences.
Work at Inspire
Chasity B. serves as the Manager of Digital Experience Performance at Inspire Brands, a role she has held since 2022. In this position, she conducts workshops with the digital content team to address concerns related to device type analysis. She explains the impact of mobile web and app usage on the direct-to-consumer business. Chasity also acts as a Mobile Analytics Subject Matter Expert, focusing on creating interconnected experiences through optimized mobile content.
Previous Employment Experience
Before joining Inspire Brands, Chasity B. held various roles in the digital and e-commerce sectors. She worked as an Ecommerce Logistics Specialist and an Ecommerce Communications Specialist at Shipt from 2017 to 2018. She then served as a Senior Analyst for Digital Content Strategy at The Home Depot from 2020 to 2022. Additionally, she worked as an Analyst in Digital Analytics at LUCKIE and as an Analyst in Ecommerce at Commercial Metals Company. Her early career included internships in marketing at BL Harbert International LLC and the University of Alabama at Birmingham.
Education and Expertise
Chasity B. earned a Bachelor of Science degree in Marketing from the University of Alabama at Birmingham, completing her studies from 2012 to 2016. Her educational background has equipped her with the skills necessary for her roles in digital marketing and analytics. She specializes in analyzing customer behavior and identifying opportunities to enhance online experiences and drive conversion rates for national brands.
Skills and Responsibilities
In her current role, Chasity B. builds and leads complex presentations with suppliers and merchants to align on strategic plans for online SKU presentation and brand performance. She conducts SEO keyword analysis to update online content, aiming to drive incremental traffic. Additionally, she performs root cause analysis on key performance indicators to improve overall digital performance.