Ellis Baxter
About Ellis Baxter
Ellis Baxter serves as the Communications & Social Media Coordinator at Inspire Brands, where he has worked since 2020. He holds a degree in Sports Management from Auburn University and has extensive experience in digital and social media coordination.
Work at Inspire Brands
Ellis Baxter has served as the Communications & Social Media Coordinator at Inspire Brands since 2020. In this role, Baxter is responsible for managing communication strategies and social media initiatives. This position involves enhancing the brand's online presence and engaging with audiences across various platforms. Baxter has contributed to the re-launch of Arby's Foundation social channels, focusing on improving engagement and storytelling.
Education and Expertise
Ellis Baxter studied at Auburn University from 2012 to 2017, earning a degree in Sports Management with a focus on Physical Activity & Health. Additionally, Baxter pursued a Business Minor during the same period. Since 2014, Baxter has also been studying for an International Minor in Human Sciences. This educational background provides a strong foundation in both communication and management principles.
Previous Experience in Social Media
Before joining Inspire Brands, Ellis Baxter worked at Melt Sports/Culinary/Entertainment as a Digital & Social Media Coordinator from 2017 to 2020. In this role, Baxter developed and implemented social media strategies. Additionally, Baxter served as a Team Sparkling Intern for two months in 2017, where initial exposure to the industry was gained. Baxter also collaborated with No Kid Hungry's social media team to execute a significant social media takeover across multiple platforms.
Contributions to Arby's Foundation
At Inspire Brands, Ellis Baxter spearheaded the creation of the Arby's Foundation Social Round-Up Newsletters. These newsletters were designed to inform internal audiences about local and national partnerships. Baxter also played a key role in re-launching the Arby's Foundation social channels, including Instagram, Twitter, Facebook, and LinkedIn, to enhance audience engagement and storytelling.
Early Career at Auburn University
Ellis Baxter began their career at Auburn University, where they worked as a Class Checker for Auburn Athletics from 2015 to 2017. This role involved ensuring compliance with academic standards for student-athletes. The experience gained during this time contributed to Baxter's understanding of communication within an athletic context.