Eric Smith
About Eric Smith
Eric Smith serves as the Vice President of Product Innovation and Menu Strategy at Arby's, where he leads menu strategy and product innovation initiatives. He has extensive experience in marketing and brand management across various sectors, including foodservice and consumer products.
Current Role at Inspire
Eric Smith serves as the Vice President of Product Innovation and Menu Strategy at Arby's, a position he has held since 2023. In this role, he leads the development of menu strategy and product innovation initiatives, focusing on revenue management across the entire menu portfolio. His work is centered in Atlanta, Georgia, where he contributes to the strategic direction of the brand.
Previous Experience at Inspire
Prior to his current role, Eric Smith worked at Inspire as the Head of Consumer Insights from 2018 to 2023. In this capacity, he focused on understanding consumer behavior and preferences to inform marketing strategies and product development. His experience in this role contributed to his expertise in leveraging consumer insights for business growth.
Career Background in Marketing and Brand Management
Eric Smith has a diverse background in marketing and brand management. He held various positions at Arby's, including Senior Director of Brand Management and Senior Director of Core Menu Strategy, from 2014 to 2018. His previous roles at Philips Consumer Lifestyle included Director of Ecommerce and Digital Marketing, as well as Global Marketing Director for Shaving and Grooming in Western Europe.
Educational Qualifications
Eric Smith earned a Bachelor of Science degree in Mathematics, Statistics, and Business Administration from the University of Florida. He furthered his education by obtaining an MBA in Marketing and General Management from UNC Kenan-Flagler Business School. His academic background supports his extensive experience in strategic marketing and business growth.
Expertise in Digital Marketing and Brand Strategy
Eric Smith possesses a strong background in digital marketing, with expertise in SEO, SEM, and e-commerce marketing strategies. He specializes in brand equity development and strategic marketing, focusing on leveraging big data for consumer insights. His ability to build organizational capabilities has been instrumental in addressing critical business needs and driving results in both domestic and international markets.