Erica Roomy
About Erica Roomy
Erica Roomy serves as the Dunkin' Field Marketing Manager at Inspire Brands, where she has worked since 2018. She manages marketing strategies and budgets across multiple markets in Florida, focusing on sales programs and local store support.
Work at Inspire Brands
Erica Roomy has been serving as the Dunkin' Field Marketing Manager at Inspire Brands since 2018. In this role, she manages marketing strategies and budgets across multiple markets in Florida, including Miami, West Palm Beach, Tampa, Fort Myers, and Gainesville. Her responsibilities include overseeing local store support and ensuring effective marketing initiatives that align with the company's objectives.
Previous Experience at Dunkin' Brands
Before joining Inspire Brands, Erica Roomy worked at Dunkin' Brands as an Associate Integrated Marketing Manager from 2013 to 2018. During her five years in this position, she was based in Fort Lauderdale, Florida, where she contributed to various marketing projects and strategies that supported the brand's growth in the region.
Internship at American Lung Association
Erica Roomy gained early professional experience as a Special Events Intern at the American Lung Association in 2008. This internship lasted for three months and took place in the Tallahassee, Florida area, where she assisted in organizing events and supporting the organization's mission.
Education and Expertise
Erica Roomy earned her Bachelor's degree in Event Marketing and Sports Management from Florida State University, where she studied from 2005 to 2009. Her educational background provides her with a solid foundation in marketing principles, which she applies in her current role to develop successful sales and transaction programs.
Marketing Focus and Responsibilities
In her current position, Erica Roomy emphasizes building successful sales and transaction programs through strategic marketing initiatives. She works closely with franchisee leaders and cross-functional partners to make informed marketing decisions. Additionally, she oversees Hispanic support, ensuring that marketing efforts are inclusive and effective in diverse communities.