Erin Everhart
About Erin Everhart
Erin Everhart serves as the Director of Ecommerce and Loyalty at Arby's, where she leads performance marketing and oversees the development of the company's Rewards program. With a background in digital marketing and a degree in Journalism from the University of Florida, she has held various roles in prominent organizations, including The Home Depot and 352 Inc.
Current Role at Inspire Brands
Erin Everhart serves as the Director of Ecommerce & Loyalty for Arby's, a subsidiary of Inspire Brands, since 2020. In this role, she oversees performance marketing and personalization efforts across email, push notifications, and owned channels. Her responsibilities include leading digital change management initiatives across various departments such as operations, guest support, field, marketing, and analytics. She is also tasked with setting financial plans and conducting day-to-day analysis on key performance indicators to meet growth targets.
Previous Experience
Before joining Inspire Brands, Erin Everhart held several positions at The Home Depot. She worked as a Lead Manager in Digital Marketing for one year and progressed to Senior Manager roles in Retail Media and Integrated Media over a span of four years. Prior to her time at The Home Depot, she was the Director of Digital Marketing at 352 Inc. for four years. Erin also has experience in journalism, having worked as an Entertainment Correspondent for the Gainesville Sun and as an Editor & Marketing Manager at Atlantic Publishing Group Inc.
Education and Expertise
Erin Everhart earned a Bachelor of Science degree in Journalism from the University of Florida. Her educational background has equipped her with skills in communication and marketing, which she has applied throughout her career in various digital marketing roles. Her expertise includes performance marketing, digital change management, and loyalty program development.
Achievements in Ecommerce
During her tenure at Arby's, Erin Everhart achieved a 3.5X lift in year-over-year revenue by successfully building the ecommerce business. She also developed and implemented the Arby's Rewards program, focusing on operations enablement, promotion strategies, and profitability analysis. These initiatives have contributed significantly to the brand's growth and customer engagement.
Early Career and Research Experience
Erin Everhart began her career as a Research Assistant at the University of Florida Foundation from 2006 to 2009. This role provided her with foundational research skills that she later applied in her marketing and digital roles. Additionally, her early experience in journalism as an Entertainment Correspondent helped her develop strong writing and communication skills.