Georgie Thomas
About Georgie Thomas
Georgie Thomas serves as the Senior Director of International Field Marketing at Inspire Brands, overseeing marketing efforts across multiple regions including the Middle East, Europe, Africa, Asia, Australia, and Latin America since 2021. With over 18 years of experience in the retail and food service industry, Thomas specializes in market trend analysis and consumer insights to enhance brand equity.
Work at Inspire
Georgie Thomas serves as the Senior Director of International Field Marketing at Inspire Brands, a position held since 2021. Based in Dubai, United Arab Emirates, Thomas oversees marketing initiatives across multiple regions, including the Middle East, Europe, Africa, Asia, Australia, and Latin America. In this role, Thomas is responsible for leading field marketing efforts for prominent brands such as Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and Sonic, focusing on strategies that enhance brand visibility and drive sales outside of the United States.
Education and Expertise
Georgie Thomas holds an MBA in Marketing from Indira Institute of Management, Pune University. Additionally, Thomas has studied at Symbiosis and Loyola Junior College. With a specialization in analyzing market trends and gathering consumer insights, Thomas develops effective marketing strategies that enhance brand equity. This educational background supports a robust understanding of marketing principles applicable across various industries.
Background
Georgie Thomas has over 18 years of international experience in the retail and food service (QSR) industry, having worked across five continents. Thomas began a career in the advertising industry, focusing on building brands in diverse categories, including retail, FMCG, automobile, and telecommunications. This foundational experience laid the groundwork for a successful transition into field marketing and brand management.
Previous Experience
Before joining Inspire Brands, Georgie Thomas worked as an Account Supervisor at RK Swamy BBDO for 10 months from 2002 to 2003. This role provided early exposure to account management within the advertising sector, contributing to the development of skills necessary for effective marketing and brand strategy implementation.