Grace Beaty
About Grace Beaty
Grace Beaty is a Manager of Brand Insights & Analytics at Inspire Brands, specializing in data analysis with expertise in Python libraries and SQL. She holds an MBA and a Master of Science in Analytics, and has developed tools for visualizing financial contributions to political campaigns.
Work at Inspire
Grace Beaty has been employed at Inspire Brands since 2021, where she serves as the Manager of Brand Insights & Analytics. In this role, she utilizes her expertise in data analysis to drive insights that inform brand strategy and decision-making. Her work focuses on leveraging data to enhance brand performance and customer engagement within the organization.
Education and Expertise
Grace Beaty holds a Bachelor of Science in Civil Engineering from the University of South Carolina, where she studied from 2009 to 2013. She further advanced her education by obtaining an MBA and a Master of Science in Analytics from Georgia Tech Scheller College of Business. Her expertise includes proficiency in Python libraries such as NumPy, Pandas, and Scikit-learn, as well as SQL and R for data analysis.
Background
Prior to her current role, Grace Beaty worked at ExxonMobil as a National Account Sales Executive from 2013 to 2021. She also gained experience as a Design Engineering Intern at Westinghouse Electric Company in 2012 and served as a Researcher at the University of South Carolina from 2010 to 2012. Her diverse background in engineering, sales, and research contributes to her analytical capabilities.
Achievements
Grace Beaty has developed a tool for visualizing financial contributions to political election campaigns, utilizing a cosine similarity matrix and interactive chloropleth. Additionally, she created a random forest model for stock trading that achieved 1.6x profitability with out-of-sample data compared to the benchmark. Her work reflects a strong foundation in data-driven decision-making.
Certifications
Grace Beaty holds a Professional Scrum Master I Certification, which demonstrates her understanding of agile project management principles. This certification supports her role in managing projects and collaborating effectively within teams, particularly in data analytics and brand insights.