Julie (Mackey) Gadiaga
About Julie (Mackey) Gadiaga
Julie (Mackey) Gadiaga serves as the Senior Director of Marketing at Inspire Brands, where she has worked since 2022. With a background that includes significant roles at Arby's and Valentine Radford, she possesses expertise in both traditional and digital media planning.
Current Role at Inspire Brands
Julie Gadiaga serves as the Senior Director of Marketing at Inspire Brands, a position she has held since 2022. In this role, she leads high-performance teams and focuses on strategic marketing initiatives. Her responsibilities include overseeing marketing strategies that drive brand growth and enhance customer engagement. Gadiaga's experience in both traditional and digital media planning supports her efforts in developing effective marketing campaigns.
Previous Experience at Arby's
Before joining Inspire Brands, Julie Gadiaga worked at Arby's as the Marketing Director for 16 years, from 2006 to 2022. During her tenure in Atlanta, Georgia, she played a key role in shaping the brand's marketing strategies. Her leadership contributed to various successful campaigns that drove sales and strengthened customer relationships.
Background in Media Buying and Account Supervision
Julie Gadiaga began her career in marketing as a Media Buyer at Valentine Radford from 1997 to 2000. She then transitioned to JWT, where she worked as an Account Supervisor for one year in 2005. These roles provided her with foundational skills in media planning and account management, which have been instrumental in her subsequent marketing leadership positions.
Education and Expertise
Julie Gadiaga earned a Bachelor of Arts degree in Journalism with a focus on Advertising and Public Relations from the University of Arkansas, completing her studies from 1993 to 1997. Her educational background complements her expertise in traditional and digital media planning, brand development, and promotional ideation. Gadiaga is recognized for her strategic thinking and exceptional communication skills.