Kelsey Cipriano
About Kelsey Cipriano
Kelsey Cipriano is a Manager of Owned Channel Marketing with expertise in offer analytics and audience segmentation strategy. She has a background in digital marketing and CRM, with experience at companies like Inspire Brands and Veeam Software.
Current Role at Inspire Brands
Kelsey Cipriano serves as the Manager of Owned Channel Marketing at Inspire Brands. She has held this position since 2020, contributing to the company's marketing strategies and initiatives. Her role focuses on optimizing owned channels to enhance customer engagement and drive brand loyalty.
Previous Experience in Marketing
Before her current role, Kelsey worked at Inspire Brands as the Manager of Loyalty Marketing from 2018 to 2020. Her earlier career includes positions at Newell Brands as Associate Manager of Digital Marketing & CRM and at Veeam Software, where she held roles as Internet and Email Marketing Specialist and Channel Marketing Coordinator. These experiences have equipped her with a diverse skill set in digital marketing.
Education and Qualifications
Kelsey earned her Bachelor of Business Administration (B.B.A.) in Marketing from Kennesaw State University, where she studied from 2010 to 2014. Additionally, she is certified in social media management through HootSuite, enhancing her expertise in digital marketing strategies.
Skills and Specializations
Kelsey specializes in offer analytics and audience segmentation strategy, utilizing her expertise in Salesforce Marketing Cloud for digital marketing initiatives. She possesses skills in Adobe Photoshop for content creation and layout design, and has a strong background in branded SEO and digital/keyword research.
Early Career and Work History
Kelsey's early career includes a position as a Sales Associate at American Eagle Outfitters from 2013 to 2014. She also worked at Veeam Software for two years as a Channel Marketing Coordinator and later as an Internet and Email Marketing Specialist. These roles provided her with foundational experience in the marketing field.