Kimberly Benjamin
About Kimberly Benjamin
Kimberly Benjamin is the Manager of Go To Market at Arby's, with over 15 years of experience in field marketing across the quick service restaurant and insurance industries. She has held various roles in marketing and brand activation at notable companies, including Church's Chicken and Nationwide Insurance.
Current Role at Inspire Brands
Kimberly Benjamin serves as the Manager of Go To Market for Arby's at Inspire Brands. She has held this position since 2021 and operates out of Atlanta, Georgia. In this role, she focuses on developing and implementing strategic marketing initiatives to enhance brand visibility and drive sales for Arby's.
Previous Experience in Quick Service Restaurants
Prior to her current role, Kimberly worked at Church's Chicken as Senior Manager of Brand Activation from 2015 to 2021. In this capacity, she was responsible for executing marketing strategies that strengthened the brand's presence in the competitive quick service restaurant sector. Additionally, she served as Marketing Leader at Domino's Pizza from 2008 to 2011, where she contributed to marketing initiatives aimed at increasing market share.
Background in Marketing and Advertising
Kimberly has extensive experience in both agency and client-side roles, accumulating over 15 years in the marketing field. Her career includes a position as Account Supervisor at JWT from 2001 to 2008, where she worked across multiple cities including Atlanta, Baltimore, and Detroit. She also held the role of Account Executive at Solomon Friedman Advertising from 1999 to 2001.
Education and Academic Qualifications
Kimberly Benjamin earned her Bachelor of Arts degree in Sociology from the University of Michigan, where she studied from 1995 to 1998. This educational background has contributed to her understanding of consumer behavior and market dynamics, which she applies in her marketing strategies.
Expertise in Strategic Marketing
Kimberly specializes in field marketing within the quick service restaurant and insurance industries. She is known for her ability to establish strong relationships with key stakeholders, enhancing brand awareness. Her approach includes utilizing industry research and KPI data to inform decision-making and drive successful marketing outcomes.