La Toya Southern
About La Toya Southern
La Toya Southern serves as the Director of Meetings & Events at Inspire Brands, where she has worked since 2020. With a background in event management and marketing, she has held various roles in notable companies, including Arby's and Coca-Cola.
Current Role at Inspire Brands
La Toya Southern serves as the Director of Meetings & Events at Inspire Brands. In this role, she manages third-party vendor support and sponsorship sales for events across the Inspire Brands system. Her responsibilities include providing direction on programs aimed at increasing team member engagement within various departments. She supports initiatives related to Arby’s, Buffalo Wild Wings, Sonic, Jimmy John’s, and Rusty Taco.
Previous Experience at Inspire Brands
Prior to her current position, La Toya Southern worked at Inspire Brands as the Manager of Meetings & Events from 2018 to 2020. During this time, she contributed to the planning and execution of various events, enhancing the overall event strategy for the organization.
Professional Background in Event Management
La Toya Southern has extensive experience in event management, having previously held roles such as Global Events Manager at VeriFone and Manager of Meetings & Events at Arby's Restaurant Group, Inc. Her career includes ownership of Motif Events Boutique, where she managed events from 2009 to 2013. She has also worked as a Sr. Project Manager at Coca-Cola Studios and as an Account Executive at Arc Worldwide.
Educational Background
La Toya Southern studied at Clark Atlanta University, where she earned a Bachelor of Arts degree in Business Marketing. This educational foundation has supported her career in event management and marketing.
Involvement in Internal Initiatives
In her current role, La Toya Southern provides support for internal initiatives at Inspire Brands. These initiatives include the Inspire Internship program, team member Perks incentives, and Diversity & Inclusion programs, all aimed at fostering a positive workplace culture.