Laurel Sprague

Brand Reputation Manager @ Inspire

About Laurel Sprague

Laurel Sprague is a Brand Reputation Manager at Inspire Brands, where she has worked since 2022. With a background in crisis communications and public relations, she has held various roles in prominent companies, including Golin and Kellen Communications.

Work at Inspire Brands

Laurel Sprague has been serving as the Brand Reputation Manager at Inspire Brands since 2022. In this role, she is responsible for managing crisis and issues communications for several well-known brands under the Inspire umbrella, including Dunkin’, Arby’s, Buffalo Wild Wings, Jimmy John’s, Baskin-Robbins, Sonic, and Rusty Taco. She acts as the internal contact for crisis communications and preparedness across the Inspire Brands system, ensuring that the company's reputation is maintained and protected during challenging situations.

Previous Experience at Golin

Before joining Inspire Brands, Laurel Sprague worked at Golin for a total of three years, holding the position of Director from 2019 to 2022. Prior to that, she served as a Senior Manager from 2015 to 2019. During her time at Golin, she contributed to various public relations strategies and initiatives, enhancing brand visibility and managing client relationships in the Atlanta, Georgia area.

Career Background in Communications

Laurel Sprague's career in communications began at Kellen Communications, where she worked as a Senior Account Executive from 2012 to 2015. She also held the position of Account Executive at Kleber & Associates for one year. Her early experience includes an internship in Public Relations at The Walt Disney Company from 2008 to 2009, where she gained foundational skills in media relations and communication strategies.

Education and Expertise

Laurel Sprague holds a Master of Science degree in Corporate and Crisis Communication from Northeastern University, where she studied from 2011 to 2013. She also earned a Bachelor of Arts degree in Broadcast Journalism from Westminster College (PA) during the same time frame. Her educational background equips her with the knowledge and skills necessary for effective communication and crisis management in the corporate environment.

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