Lauren Stephenson
About Lauren Stephenson
Lauren Stephenson serves as the Director of Integrated Marketing for Baskin-Robbins at Inspire Brands, where she oversees marketing strategies for 2,500 locations across the United States. With a diverse background in marketing roles at various companies, she has developed expertise in both digital and traditional media marketing since joining Inspire Brands in 2021.
Work at Inspire Brands
Lauren Stephenson currently serves as the Director of Integrated Marketing for Baskin-Robbins at Inspire Brands. She has held this position since 2021, overseeing marketing strategies for approximately 2,500 Baskin-Robbins locations across the United States. In her role, she develops marketing materials aimed at securing, retaining, and growing sales revenue. Prior to her current position, she worked as the Director of Field Marketing for Baskin-Robbins at Inspire Brands from 2020 to 2021.
Previous Experience in Marketing
Before joining Inspire Brands, Lauren Stephenson held several marketing positions at notable companies. She worked at Dunkin' Brands as the Director of Field Marketing from 2018 to 2020 and as the Field Marketing Manager from 2015 to 2019. Additionally, she was a Marketing Manager at Qdoba Restaurant Corporation from 2013 to 2015 and served as a Regional Marketing Specialist there from 2011 to 2013. Her early career included roles at iHeartMedia and Paper Zone.
Education and Expertise
Lauren Stephenson earned a Bachelor of Arts and Sciences degree from the University of Washington, where she studied Sociology with a focus on Business, Markets, and Organizations, and minored in Communications. This educational background has equipped her with the skills necessary for her roles in marketing and strategic oversight.
Leadership and Team Management
In her current role at Inspire Brands, Lauren leads a team responsible for both digital and traditional media marketing efforts. She has strategic oversight of partnerships and retail/point of purchase marketing, ensuring cohesive marketing strategies across various platforms.