Lina El Beshbeeshy
About Lina El Beshbeeshy
Lina El Beshbeeshy serves as the Head of Brand Strategy at Inspire Brands, bringing extensive experience from previous roles at L'Oréal, Georgia-Pacific LLC, and Honeywell. She holds an MBA from The University of Chicago Booth School of Business and a BS in Mechanical Engineering from the University of Illinois Urbana-Champaign.
Current Role at Inspire Brands
Lina El Beshbeeshy serves as the Head of Brand Strategy at Inspire Brands since 2023. In this role, she is responsible for developing and implementing brand strategies that align with the company's vision and goals. Her leadership focuses on enhancing brand presence and driving growth across various channels.
Previous Experience at L'Oréal
Prior to her current position, Lina worked at L'Oréal as a New Product Launch Manager from 2013 to 2014. During her tenure in Florence, Kentucky, she managed the introduction of new products, overseeing the launch process and ensuring alignment with marketing strategies.
Experience at Georgia-Pacific LLC
Lina held multiple roles at Georgia-Pacific LLC, including Marketing Director for D2C and Website Strategy from 2020 to 2021, and Senior Sales Strategy Manager for Quilted Northern bath tissue from 2019 to 2020. She also served as Senior Brand Manager for Private Brands bath tissue from 2018 to 2019, contributing to the company's marketing and sales strategies.
Background in Engineering and Early Career
Lina's early career includes significant engineering roles at Honeywell, where she worked as a Mechanical Design Engineer and Project Engineer from 2008 to 2012. Her technical background complements her marketing expertise, providing a unique perspective in her subsequent roles.
Education and Academic Achievements
Lina earned her Master of Business Administration (M.B.A.) from The University of Chicago Booth School of Business, specializing in Marketing/Marketing Management, Strategic Management, and Entrepreneurship from 2010 to 2012. She also holds a Bachelor of Science (BS) in Mechanical Engineering from the University of Illinois Urbana-Champaign, completed from 2004 to 2008.