Lindsey Phillips
About Lindsey Phillips
Lindsey Phillips serves as the Director of Connections Planning at Inspire Brands, where she has worked since 2021. With over 15 years of experience in connections planning and media strategy, she specializes in developing strategic communication strategies based on data analysis.
Work at Inspire
Lindsey Phillips has served as the Director of Connections Planning at Inspire Brands since 2021. In this role, she focuses on developing strategic communication strategies that align with the company's marketing objectives. Her work involves utilizing macro-economic, shopper, and sales data to inform decision-making and enhance brand connections. Based in Atlanta, Georgia, she has contributed to Inspire's initiatives for three years.
Previous Experience in Media Strategy
Prior to her current role, Lindsey Phillips held several positions in media strategy and planning. She worked as VP of Strategy & Digital Investment at Zenith from 2018 to 2019. Before that, she was a Partner and Director at Mindshare from 2013 to 2015, where she led client strategies. Her experience also includes a role as Senior Manager of Strategic Marketing at The Coca-Cola Company from 2015 to 2018.
Educational Background
Lindsey Phillips earned her MBA in Marketing from Emory University's Goizueta Business School, where she studied from 2008 to 2011. She also holds a Bachelor of Arts degree in English from Davidson College. Her educational background has equipped her with the skills necessary to translate business challenges into strategic priorities.
Expertise in Connections Planning
With over 15 years of experience in connections planning and media strategy, Lindsey Phillips specializes in articulating learning objectives and identifying key performance indicators (KPIs). She focuses on evaluating and delivering optimal return on investment (ROI) for marketing initiatives. Her expertise is rooted in her ability to convert complex data into actionable strategies.