Lyndon Cerejo
About Lyndon Cerejo
Lyndon Cerejo is the Senior Director of User Experience Research & Design at Inspire Brands, where he has worked since 2021. He has extensive experience in user experience design, having previously held senior roles at Capgemini and Rediff.com, and holds an MBA in Marketing from Jamnalal Bajaj Institute of Management Studies.
Current Role at Inspire Brands
Lyndon Cerejo serves as the Senior Director of User Experience Research & Design at Inspire Brands. He has been in this role since 2021, focusing on enhancing customer experience through various initiatives. His work includes expanding the focus on customer experience through Service Design, Experience Blueprinting, and Omni-channel Voice of the Customer initiatives. Additionally, he has led the creation of a multi-brand design system to ensure distinct yet cohesive experiences across the brands under Inspire Brands.
Previous Experience at Capgemini
Before joining Inspire Brands, Lyndon Cerejo held multiple roles at Capgemini from 2005 to 2021. He served as Senior Manager (User Experience) and User Experience Strategist for eight years in the Greater Atlanta Area. He briefly worked as Director of User Experience Design / Principal in 2021 for three months in the Atlanta Metropolitan Area. His earlier role at Capgemini was as Manager (User Experience) from 2005 to 2012 in the Greater New York City Area.
Educational Background
Lyndon Cerejo holds an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai University. He also earned a Bachelor of Engineering degree in Electronics from the University of Mumbai. His educational background provides a strong foundation for his expertise in user experience and design.
Contributions to User Experience Design
At Inspire Brands, Lyndon has made significant contributions to user experience design. He developed a career framework for the UX team, enhancing team skills through shared learning and training. He increased digital accessibility awareness through executive and practitioner training, defining a roadmap for ongoing improvement. He also led collaborative ideation and design thinking sessions to enhance customer experience.
Projects and Initiatives
Lyndon Cerejo has led several key projects at Inspire Brands, including the redesign of a digital dine-in model for Buffalo Wild Wings, which aimed to provide a personalized guest experience. He also mentored students in a user-centered design process during a website redesign for a charity supported by Inspire Brands, showcasing his commitment to education and community involvement.