Mary Kate Lampron
About Mary Kate Lampron
Mary Kate Lampron serves as the Dunkin' Media Strategy & Connections Planning Lead at Inspire Brands, where she has worked since 2021. With a background in media planning and a focus on measurable outcomes, she has significantly impacted Dunkin's marketing strategies and brand presence.
Work at Inspire Brands
Mary Kate Lampron has been serving as the Dunkin' Media Strategy & Connections Planning Lead at Inspire Brands since 2021. In this role, she focuses on developing and executing media strategies that align with Dunkin's business objectives. Her efforts have contributed to the brand's positioning in the quick-service restaurant industry. She has played a significant role in transforming Dunkin' into a marketing technology leader, enhancing the brand's presence across various media channels.
Previous Experience at Dunkin' Brands
Prior to her current position, Mary Kate Lampron worked at Dunkin' Brands as the Paid Media & Partnerships Manager from 2019 to 2021. In this capacity, she managed paid media initiatives and partnerships, helping to drive brand awareness and customer engagement. Her experience at Dunkin' Brands laid the groundwork for her current leadership role in media strategy.
Career at MullenLowe Mediahub Global
Mary Kate Lampron spent several years at MullenLowe Mediahub Global, where she held multiple positions. She started as an Assistant Media Planner from 2016 to 2017, then progressed to Media Planner from 2017 to 2018, and finally served as a Senior Media Planner from 2018 to 2019. Her roles involved developing media plans and strategies for various clients, contributing to her expertise in media planning and execution.
Education and Expertise
Mary Kate Lampron earned her Bachelor's degree in Business Administration and Communication from the University of New Hampshire. She also studied at Boston Latin School and attended the Università Cattolica del Sacro Cuore. Additionally, she completed the 4A's Institute of Advanced Advertising Studies at IAAS. Her educational background provides a solid foundation for her career in media strategy and planning.
Achievements in Media Strategy
Mary Kate Lampron has achieved significant milestones in her career, including increasing the measurability of media tactics to primary business KPIs from 18% to 95% over two years, managing a media budget of $155 million. She also contributed to Dunkin' becoming the #1 followed quick-service restaurant brand on TikTok by leveraging emerging platforms. Her strategic guidance has shifted targeting from broad demographics to specific audience segments on television.