Melanie Carrier
About Melanie Carrier
Melanie Carrier is the Manager of Brand Strategy and Innovation at Arby's, a position she has held since 2018. She has a diverse background in brand management and marketing, with previous roles at companies such as Millercoors, Newell Brands, and Allied Integrated Marketing.
Current Role at Inspire Brands
Melanie Carrier serves as the Manager of Brand Strategy and Innovation for Arby's at Inspire Brands. She has held this position since 2018, contributing to the brand's strategic initiatives and innovation efforts. Based in Atlanta, Georgia, she has been instrumental in shaping brand strategies that align with the company's goals.
Previous Experience in Brand Management
Prior to her current role, Melanie Carrier worked at Newell Brands, where she held the positions of Assistant Brand Manager and Associate Brand Manager from 2015 to 2018. In these roles, she focused on brand development and marketing strategies. Her experience in brand management spans several years and includes various responsibilities that contributed to her expertise in the field.
Internship and Early Career Experience
Melanie began her career with internships that provided foundational experience in marketing and promotions. She worked as a Publicity and Promotions Intern at Allied Integrated Marketing from 2011 to 2012 and as a Craft Beer Marketing Intern at Reyes Holdings in 2012. These roles allowed her to gain practical skills in marketing and brand promotion early in her career.
Educational Background
Melanie Carrier holds a Master of Business Administration from the University of South Carolina, where she studied at the Darla Moore School of Business from 2014 to 2015. She also earned a Bachelor of Science in Business with a focus on International Business from the College of Charleston, completing her degree in 2012. Her educational background has equipped her with the knowledge necessary for her roles in brand strategy and management.
Work History Overview
Melanie Carrier has a diverse work history that includes roles in brand strategy, marketing, and project management. She worked as a Near Campus Representative for Millercoors from 2012 to 2014 in Chicago, Illinois, and served as an MBA Project Manager and Consultant at the University of South Carolina from 2014 to 2015. This varied experience has contributed to her comprehensive understanding of brand management.