Melissa Kaiser
About Melissa Kaiser
Melissa Kaiser is a Manager of Marketing Insights at Inspire Brands, where she has worked since 2022. With over 25 years of experience in marketing research, she specializes in qualitative and quantitative research design and data analysis across various industries.
Work at Inspire
Melissa Kaiser has been serving as the Manager of Marketing Insights at Inspire Brands since 2022. In this role, she focuses on leveraging marketing research to inform strategic decisions within the organization. Based in Atlanta, GA, she utilizes her extensive background in marketing research to enhance the company's understanding of consumer behavior and market trends.
Previous Experience in Marketing Research
Before joining Inspire Brands, Melissa Kaiser held several positions that contributed to her expertise in marketing research. She worked as an Analyst in Financial Services at Escalent from 2017 to 2019. Following that, she served as a Customer Insights Data Analyst at Primerica from 2019 to 2022. Additionally, she spent 14 years at Turner Research Network as the Director of Market Research and Data Management, where she developed her skills in data management and market analysis.
Education and Expertise
Melissa Kaiser earned her Bachelor of Science degree in Marketing from Penn State University, completing her studies from 1985 to 1989. With over 25 years of experience in marketing research, she has developed a specialization in both qualitative and quantitative research design. Her expertise includes a strong focus on data analysis projects, which she applies across various industries, including food and beverage, retail, healthcare, and senior living facilities.
Skills in Research Techniques
Melissa Kaiser is recognized for her proficiency in implementing online research techniques. She manages the entire research process, from survey programming to data retrieval and analysis. This skill set allows her to effectively gather and interpret data, providing valuable insights that support marketing strategies and business objectives.