Michael Hoban
About Michael Hoban
Michael Hoban serves as the Consumer Insights Lead at Dunkin' and has extensive experience in market research and consumer insights across various industries. He has held key positions at several companies, including Newell Brands and LexisNexis Risk Solutions, and has a strong educational background from Emory University and the University of Florida.
Current Role at Inspire
Michael Hoban serves as the Consumer Insights Lead for Dunkin' at Inspire, a position he has held since 2024. In this role, he is responsible for overseeing consumer insights that inform business strategies and decisions. His focus is on leveraging consumer data to enhance brand alignment and drive innovation within the Dunkin' brand.
Previous Experience in Market Research
Prior to his current role, Michael Hoban held various positions in market research and consumer insights. He worked at LexisNexis Risk Solutions as the Department Head of Market Research from 2011 to 2013. He also served as the Marketing Research Lead at LexisNexis from 2010 to 2011. His experience includes significant roles at Newell Brands, where he was the Consumer & Shopper Insights Lead from 2017 to 2023 and the Consumer Marketing Insights Lead from 2013 to 2015.
Educational Background
Michael Hoban studied at the University of Florida, where he earned a Bachelor of Science degree in Advertising. He furthered his education at Emory University's Goizueta Business School, completing the On Track Leadership Program and achieving an Executive Degree. This educational foundation supports his expertise in consumer insights and market research.
Expertise in Consumer Insights
Michael Hoban has a strong background in transforming traditional research models into agile and innovative approaches. He specializes in creating consumer-led cultures and implementing 'fewer, bigger, better' innovation strategies. His extensive experience spans various industries, including consumer packaged goods (CPG), foodservice, hospitality, and logistics.
Skills in Storytelling and Influence
Michael is recognized for his skills as a persuasive verbal and visual storyteller. He effectively communicates insights that influence strategic business decisions. His ability to align consumer learning with brand strategy is a key asset in his roles throughout his career.