Miguel Bautista
About Miguel Bautista
Miguel Bautista serves as the Regional Marketing Manager for Latin America at Inspire Brands, where he has worked since 2020. He has over 15 years of experience in marketing within the food and beverage industry across Latin America and North America.
Work at Inspire
Miguel Bautista has been serving as the Regional Marketing lead for Latin America at Inspire Brands since 2020. In this role, he oversees marketing strategies for a diverse portfolio of brands, including Arby's, Baskin Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John's, SONIC Drive-In, and Rusty Taco. His responsibilities include developing and implementing marketing initiatives tailored to the Latin American market, ensuring brand consistency, and driving growth across the region.
Previous Experience in Marketing
Prior to joining Inspire Brands, Miguel Bautista held several significant marketing positions. He worked at Applebee's as Gerente de Marketing Franquicias from 2017 to 2020, and at Ilusion, Grupo Diltex as Gerente de Mercadotecnia in 2016. His experience also includes serving as Regional Marketing Manager for Church's Chicken in Canada and Latin America from 2013 to 2015, and various roles at Burger King Corporation from 2005 to 2013, where he contributed to the brand's marketing strategies in Mexico and Latin America.
Education and Expertise
Miguel Bautista holds a Master of Business Administration (M.B.A.) from Universidad de las Américas, A.C., where he studied from 2015 to 2017. He also earned a Licenciado en Relaciones Comerciales and a Técnico en Mercadotecnia from Instituto Politécnico Nacional, completing his studies in 1999 and 1995, respectively. His educational background, combined with extensive experience in the food and beverage marketing sector, equips him with a strong foundation in both strategic marketing and business management.
Achievements in Marketing
Throughout his career, Miguel Bautista has achieved notable recognition in the marketing field. He played a key role in positioning Burger King as a market leader in several Latin American countries. Early in his career, he won an EFFIE Award for the 'Saba Ultra' campaign, highlighting his effectiveness in creating impactful marketing strategies. Additionally, he was the first employee from Burger King Mexico to be transferred to the global headquarters in Miami, showcasing his capabilities and contributions to the brand.
Career Progression
Miguel Bautista's career in marketing began at Draftfcb, where he worked as Ejecutivo de Cuentas and later as Supervisor de Cuentas from 2000 to 2005. He then joined Burger King Corporation, where he held various roles, including Gerente de Desarrollo de Productos América Latina and Gerente Nacional de Mercadotecnia. His diverse experiences across different companies and roles have contributed to his comprehensive understanding of the marketing landscape in Latin America and North America.