Peter Fierro
About Peter Fierro
Peter Fierro serves as the Director of Brand and HR Insights & Analytics at Inspire Brands, where he has worked since 2018. He has extensive experience in marketing and analytics, having held leadership positions at various companies including Equifax and A.T. Kearney.
Current Role at Inspire Brands
Peter Fierro serves as the Director of Brand and HR Insights & Analytics at Inspire Brands, a position he has held since 2018. In this role, he oversees brand insights and analytics specifically for Jimmy John's Restaurants. He is also responsible for human resource analytics across the entire Inspire Brands organization. His leadership in this capacity focuses on leveraging data to drive strategic decisions and improve brand performance.
Previous Experience at Equifax
Prior to his current role, Peter Fierro worked at Equifax as the Global Marketing Initiatives Leader from 2015 to 2018. During his three years in this position, he was based in the Greater Atlanta Area. His work involved developing and implementing marketing strategies that aligned with global initiatives, contributing to the company's overall marketing effectiveness.
Career Background in Consulting and Management
Peter Fierro has a diverse background in consulting and management. He worked at A.T. Kearney as a Manager from 2009 to 2014, where he focused on strategic consulting. He also held the position of Senior Manager for Customer Strategy & Insights at The Home Depot from 2014 to 2015. Earlier in his career, he was a Summer Consultant at The Boston Consulting Group in 2008, providing insights on various projects.
Educational Qualifications
Peter Fierro holds a Master of Business Administration from Emory University - Goizueta Business School, which he completed from 2007 to 2009. He also earned a Bachelor of Science in Chemical Engineering from the Georgia Institute of Technology, studying there from 1995 to 2000. His educational background provides a strong foundation for his analytical and strategic roles in business.
Early Career Experience
In the early stages of his career, Peter Fierro gained valuable experience as an Engineer II at BP Solvay Polyethylene from 2001 to 2004. He then transitioned to RaceTrac Petroleum, where he served as Special Projects Manager from 2004 to 2007. These roles contributed to his understanding of operational and engineering principles before moving into management and consulting.