Ryan Mc Manus
About Ryan Mc Manus
Ryan McManus is the Director of Demand Generation Analytics at Inspire Brands, where he develops measurement strategies for media analytics and optimizes media spend across various channels. He has extensive experience in marketing analytics, having held key positions at Liberty Mutual Insurance, Santander Bank, and General Motors - OnStar.
Current Role at Inspire Brands
Ryan Mc Manus serves as the Director of Demand Generation Analytics at Inspire Brands. In this role, he plays a key part in developing measurement strategies for media analytics. He leads a team that focuses on optimizing media spend across various channels, including TV, online video, display, search, social media, out-of-home advertising, print, and audio. His work supports a portfolio of well-known brands, contributing to the overall marketing effectiveness of Inspire Brands.
Previous Experience at Inspire Brands
Before his current role, Ryan Mc Manus worked at Inspire Brands as the Director of Precision Marketing for Dunkin' Brands in 2022. His tenure lasted for 10 months, during which he contributed to the marketing strategies for Dunkin'. This followed his extensive experience in analytics and marketing roles across various organizations.
Experience at Liberty Mutual Insurance
Ryan Mc Manus has a significant history with Liberty Mutual Insurance, where he held multiple positions. He served as the Director of Advanced Analytics from 2008 to 2011 and later as AVP of Marketing Analytics & Consumer Insights from 2017 to 2021. His work involved leveraging analytics to enhance marketing strategies and consumer insights, contributing to the company's overall marketing effectiveness.
Background in Marketing Analytics
Ryan Mc Manus has a robust background in marketing analytics, having worked at various organizations. He was a Marketing Analytics Consultant at General Motors - OnStar from 2002 to 2004 and later held the position of VP/Director of Strategy & Analysis at Digitas from 2001 to 2008. His experience spans over two decades, focusing on analytics and consumer insights across different industries.
Educational Background
Ryan Mc Manus studied at the University of Connecticut, where he earned a Bachelor of Arts (B.A.) degree in Economics. His educational background has provided a strong foundation for his career in analytics and marketing, enabling him to apply economic principles to consumer behavior and marketing strategies.