Shawnika Giger Mc Pherson
About Shawnika Giger Mc Pherson
Shawnika Giger McPherson is the Manager of Brand Innovation at Arby's, a position she has held since 2020. She has a diverse background in brand management and marketing, with previous roles at Keurig Dr Pepper Inc., Campbell Soup Company, and Pep Promotions.
Current Role at Inspire Brands
Shawnika Giger Mc Pherson serves as the Manager of Brand Innovation for Arby's at Inspire Brands. She has held this position since 2020 and has accumulated four years of experience in this role. Her responsibilities include leading brand innovation initiatives and developing strategies to enhance the brand's market presence.
Previous Experience in Brand Management
Prior to her current role, Shawnika worked at Keurig Dr Pepper Inc. in various capacities, including Brand Manager and Business Transformation Manager. She spent a total of 16 months at the company, focusing on brand strategy and merchandising. Her experience also includes a position as Account Supervisor at Pep Promotions, where she worked for one year.
Educational Background
Shawnika graduated from the University of North Carolina at Chapel Hill with a concentration in marketing. She furthered her education by obtaining an MBA from the University of North Carolina at Chapel Hill from 2015 to 2017. Additionally, she participated in an exchange program at ESADE Business & Law School, where she completed her MBA in 2017.
Skills and Expertise
Shawnika possesses strong communication, leadership, analytical, and strategic skills. Her expertise in brand management is complemented by her educational background and diverse professional experiences. She has demonstrated a commitment to developing innovative marketing strategies throughout her career.
Internship and Early Career Experience
Shawnika's early career included internships at Cummins, Inc. and AM General, where she gained valuable industry experience. She also worked as a Student Caller at the Notre Dame Phone Center during her studies. These roles contributed to her foundational skills in marketing and brand management.