Sophie Merven
About Sophie Merven
Sophie Merven serves as the Vice President of Brand Communications and Events at Inspire Brands, where she has worked since 2021. With extensive experience in public relations and communications across various organizations, she brings a global perspective and fluency in three languages to her role.
Current Role at Inspire Brands
Sophie Merven serves as the Vice President of Brand Communications & Events at Inspire Brands. She has held this position since 2021, overseeing brand communications and events for several prominent brands, including Dunkin’, Sonic Drive-In, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s, and Rusty Taco. Her role involves strategic planning and execution of communication initiatives that enhance brand visibility and engagement.
Previous Experience at InterContinental Hotels Group
Prior to her current role, Sophie Merven worked at InterContinental Hotels Group (IHG®) in various capacities. From 2020 to 2021, she was the Head of Global Loyalty & Portfolio PR. Before that, she held the position of Director, Brand Communications, Americas from 2017 to 2018, and served as Head of Global Mainstream & Upscale PR from 2019 to 2020. Her tenure at IHG® included a focus on enhancing brand communication strategies across different markets.
Education and Academic Background
Sophie Merven holds a Master of Arts in International Communications from Macquarie University, which she completed from 2003 to 2004. She also earned a Bachelor of Arts in Communications and Media from the University of Ottawa, studying there from 1999 to 2002. Her educational background has equipped her with the knowledge and skills necessary for effective communication in diverse environments.
Fluency and Global Perspective
Sophie Merven is fluent in three languages: English, French, and Spanish. This linguistic proficiency enhances her capability to manage global communications effectively. Her experience working with international teams and clients contributes to her global mindset and multi-cultural perspective, allowing her to navigate diverse cultural contexts in her professional endeavors.
Professional Transition and Leadership
Sophie Merven has successfully transitioned from agency roles to corporate positions, which has enriched her business acumen and entrepreneurial spirit. Her leadership has facilitated positive culture change within organizations, resulting in more engaged and productive teams. This track record demonstrates her ability to influence organizational dynamics and drive effective communication strategies.