Tiffany Cameron
About Tiffany Cameron
Tiffany Cameron serves as the Vice President of Integrated Marketing Communications at Arby's, a position she has held since 2023. With over 15 years of experience in strategic media planning across various platforms, she has worked in both agency and corporate environments, including notable roles at Georgia-Pacific LLC and Inspire Brands.
Work at Inspire Brands
Tiffany Cameron currently serves as the Vice President of Integrated Marketing Communications at Arby's, a position she has held since 2023. In this role, she leads integrated marketing communications efforts for the brand, utilizing her extensive experience in strategic media planning. Prior to this position, she worked at Inspire Brands as the Senior Director of Media Strategy & Planning from 2022 to 2023 and as the Director of Media Strategy & Planning from 2020 to 2022. Her tenure at Inspire Brands has been marked by a focus on enhancing brand visibility and engagement through various media channels.
Education and Expertise
Tiffany Cameron earned a Bachelor of Arts degree in Mass Communications with a focus on Public Relations and Advertising from Bethune-Cookman University, where she studied from 2004 to 2008. With over 15 years of experience in strategic media planning, she has developed expertise across multiple platforms, including TV, online video, social media, digital audio, radio, out-of-home (OOH), digital display, and print. This diverse background equips her to effectively lead marketing initiatives in the restaurant industry.
Background
Tiffany Cameron has a diverse professional background that includes roles in both agency and corporate environments. She began her career as a Customer Service Representative at First Data Corporation from 2005 to 2007. She then transitioned into media planning roles at various organizations, including Starcom MediaVest Group and Carat, where she gained foundational experience in integrated media planning. Her career has included significant positions at Georgia-Pacific LLC, where she served as Director of Brand Media and Senior Marketing Manager, further enhancing her expertise in brand media strategies.
Achievements
Throughout her career, Tiffany Cameron has successfully led integrated marketing communications efforts at a high level within major brands. Her strategic media planning experience spans various roles, including her time at Georgia-Pacific LLC, where she held multiple positions focused on media strategy. Additionally, her work at Inspire Brands has contributed to the brand's marketing initiatives, leveraging her extensive knowledge of media across different platforms. Tiffany's ability to navigate both corporate and agency settings has positioned her as a key player in the marketing communications landscape.