Travis W Freeman
About Travis W Freeman
Travis W. Freeman serves as the Senior Vice President of Demand Generation and Chief Media Officer at Inspire Brands, where he oversees a $1.4 billion advertising fund. He also contributes to advisory boards for major platforms including Yahoo, Google, Pinterest, and Snap Inc.
Work at Inspire
Travis W Freeman serves as the Senior Vice President of Demand Generation and Chief Media Officer at Inspire Brands, a position he has held since 2022. Based in Atlanta, Georgia, he oversees a substantial advertising fund of $1.4 billion, managing the media strategy for well-known brands such as Arby's, Dunkin', and Sonic. His responsibilities encompass audience and communications planning, media strategy and planning, media buying, and agency procurement. Freeman is tasked with developing a full-funnel paid media strategy that is channel agnostic, effective, and scalable, aimed at enhancing demand creation for the company.
Advisory Board Roles
Since 2022, Travis W Freeman has been actively involved in advisory boards for several major platforms, including Yahoo, Pinterest, and Google. His role on these boards allows him to contribute strategic media insights and collaborate with industry leaders. This involvement reflects his commitment to staying at the forefront of media trends and practices, enhancing his expertise in demand generation and media strategy.
Previous Experience
Travis W Freeman has a diverse background in media and advertising, with previous roles at several prominent companies. He worked at Twitter as a member of the Twitter Client Council from 2020 to 2023 and served as the Global Agency Development Lead from 2015 to 2017. He also held the position of Executive Vice President and Chief Media Officer at VaynerMedia from 2017 to 2019. Additionally, he was the Global Head of Media at Uber from 2019 to 2022 and the Global Head of Social at Dentsu International from 2013 to 2015. His extensive experience spans various aspects of media strategy and client relations.
Education and Expertise
Travis W Freeman holds a Bachelor of Arts (B.A.) in Sociology and Anthropology from Skidmore College and a Master of Arts (M.A.) in Sociology and Anthropology from Columbia University. He also studied Gender and Sexuality Studies during a junior year abroad at the University of Amsterdam. His educational background provides a strong foundation for his expertise in media strategy and audience engagement, contributing to his effectiveness in his current roles.