Walter Ballard
About Walter Ballard
Walter Ballard is a Media Manager at Inspire Brands, with a background in media strategy and campaign management. He has held various roles in the media industry, including positions at OMD USA and Starcom, and has expertise in programmatic advertising and multicultural media strategies.
Current Role at Inspire Brands
Walter Ballard has been serving as Media Manager at Inspire Brands since 2021. In this role, he is responsible for overseeing media strategies and campaigns. He works within the Atlanta Metropolitan Area, focusing on integrating brand reporting and media performance documents for cross-functional teams. His position requires collaboration with brand and marketing teams to ensure that media and creative messaging strategies are cohesive across all channels.
Previous Experience in Media Management
Prior to his current role, Walter Ballard held several positions in media management. He worked as Associate Media Director at OMD USA from 2018 to 2020 and at TMP Worldwide as Associate Media Director of Digital Strategy from 2017 to 2018. His earlier experience includes a role as Media Supervisor at Starcom from 2015 to 2017 and as Media Associate from 2013 to 2015. He also worked as a Sales Manager at Atlantic Consulting Solutions, LLC for a brief period in 2012.
Education and Academic Background
Walter Ballard studied at Indiana University Bloomington, where he earned a Bachelor of Arts degree in Sports Marketing from 2008 to 2012. He completed his high school education at James Whitcomb Riley High School, graduating with a High School Diploma from 2003 to 2007. His educational background provides a foundation for his expertise in media and marketing.
Expertise in Media Strategies
Walter Ballard specializes in programmatic advertising and social media execution. He has developed expertise in multicultural landscape media strategies, allowing him to manage diverse media campaigns effectively. His experience includes managing campaigns for notable clients such as Blackberry, Best Buy, and KraftHeinz, among others. This breadth of experience contributes to his ability to lead integrated media strategies.
Collaboration and Team Leadership
In his current role, Walter Ballard leads the integration of media performance reporting for cross-functional teams. He collaborates closely with brand and marketing teams to ensure that media and creative messaging strategies are aligned. This collaborative approach is essential for maintaining consistency across various channels and enhancing overall campaign effectiveness.