Yana Obiekwe
About Yana Obiekwe
Yana Obiekwe is a media strategy and planning specialist currently working at Inspire and as a founding member of Gyrl Wonder Inc. in Atlanta, Georgia. She has a diverse background in brand partnerships and marketing, with experience at notable companies such as Def Jam Recordings and Sony Pictures Entertainment.
Work at Inspire
Yana Obiekwe serves as a Specialist in Media Strategy and Planning at Inspire, a position she has held since 2023. Based in Atlanta, Georgia, she focuses on developing innovative strategies to engage consumers through media partnerships. Her role involves analyzing market trends and implementing effective media campaigns that align with the company's objectives.
Current Role at Gyrl Wonder Inc.
In addition to her position at Inspire, Yana is a Founding Member of The Gyrl House at Gyrl Wonder Inc., where she has been involved since 2023. This role allows her to contribute to initiatives aimed at empowering women in the media and entertainment industries. Her work emphasizes collaboration and community building among female creatives.
Previous Experience in Media and Marketing
Yana has a diverse background in media and marketing, having worked in various roles that enhance her expertise. She was a Brand Ambassador at REVOLT for one month in 2023 and served as a Brand Partnerships Coordinator at Def Jam Recordings for ten months from 2022 to 2023. Additionally, she contributed as an Entertainment Contributor at Culture Fusion Agency from 2021 to 2022.
Education and Expertise
Yana Obiekwe holds multiple degrees from the University of Georgia. She earned a Bachelor's degree in Business from the Terry College of Business, a Bachelor of Arts in Journalism from the Grady College of Journalism and Mass Communication, and a Bachelor's degree in Sociology. Her educational background supports her focus on media strategy and storytelling in marketing.
Passion for Storytelling in Marketing
Yana has a strong interest in integrating storytelling into marketing campaigns. She believes in the power of narrative to connect brands with their target audiences effectively. Additionally, she is particularly passionate about using music as a medium to enhance storytelling, recognizing its potential to engage consumers on a deeper level.