Audrea Burke Shaw
About Audrea Burke Shaw
Audrea Burke Shaw serves as the Head of Global Affiliates, a position she has held since 2018 in London, United Kingdom. With extensive experience in the travel industry, she has previously worked in various managerial roles, focusing on partnerships and product management.
Work at Instant
Audrea Burke Shaw has served as the Head of Global Affiliates at Instant since 2018. In this role, she focuses on developing and implementing strategies for the Global Affiliate Programme. Her efforts aim to generate leads, revenue, and brand exposure while ensuring cost-effective and measurable results. She collaborates closely with partners and technical support to address API queries, facilitating seamless technical connectivity. Additionally, she initiates new campaign ideas and creates commercial models that ensure a positive return on investment for the affiliate programme.
Previous Employment History
Prior to her current position, Audrea Burke Shaw held several roles in the travel industry. She worked at Travelocity as the Pan European Air Product Manager from 2005 to 2011. Following this, she joined lastminute.com group as the Head of Spa and Experiences for one year in 2011. She then transitioned to The Instant Group, where she was a Senior Global Partnerships Manager from 2012 to 2018. Her diverse experience across these roles has contributed to her expertise in affiliate marketing and partnerships.
Education and Expertise
Audrea Burke Shaw studied at the London Institute of Printing and Distributive Trades, where she earned a Higher National Diploma (HND) in Tourism and Travel Services Marketing Operations from 1990 to 1992. She also attended South Thames College. Her educational background has provided her with a solid foundation in marketing operations, which she applies in her current role to enhance the Global Affiliate Programme.
Market Intelligence and Insights
In her role, Audrea Burke Shaw provides market intelligence and insights to key business stakeholders. She analyzes performance analytics to develop actionable steps that inform business strategies. This focus on data-driven decision-making supports the overall objectives of the Global Affiliate Programme and enhances its effectiveness in generating revenue and brand exposure.
Campaign Development and Strategy
Audrea Burke Shaw is involved in the continuous development of online and offline opportunities to enhance the Global Affiliate Programme. She initiates new campaign ideas and devises viable commercial models that ensure a positive return on investment. Her strategic approach is aimed at maximizing the programme's impact and effectiveness within the competitive landscape of affiliate marketing.