Jenny (Evgeniya) Stancheva
About Jenny (Evgeniya) Stancheva
Jenny (Evgeniya) Stancheva is a Marketing Automation Manager with over eight years of experience in technical Account Engagement and Salesforce. She has worked in various roles across multiple countries, including the UK, USA, and France, and holds multiple degrees in marketing and business management.
Current Role at The Instant Group
Jenny Stancheva serves as the Marketing Automation Manager at The Instant Group, a position she has held since 2024. She operates in a hybrid work environment based in London, England. In this role, she focuses on optimizing marketing automation processes to enhance efficiency and effectiveness within the organization.
Previous Experience in Marketing Automation
Prior to her current role, Jenny worked at Capita as a Senior Marketing Automation Lead and Account Engagement (Pardot) Product Owner from 2020 to 2024. She has also held positions at DeepCrawl as a CRM & Marketing Automation Specialist and at Pracedo as a Pardot Marketing Automation Consultant. Her experience includes implementing and customizing Account Engagement (Pardot) over 20 times to align with business objectives.
Educational Background and Certifications
Jenny holds multiple degrees, including a Bachelor in Marketing from the University of World and International Economy and two Master's degrees from the Business Management Institute of the University of Nice Sophia Antipolis, one in Business and the other in Communications. She also holds a Certified Scrum Product Owner certification and has completed The Fundamentals and Essentials of MarTech certification.
International Work Experience
Jenny has gained diverse international experience by living and working in several countries, including the USA, France, and the UK. This background contributes to her understanding of global marketing practices and enhances her ability to adapt strategies to different markets.
Career Timeline
Jenny's career spans over a decade, beginning with her role as a Customer Support B2B Outsourcing representative at Sofica Group in 2008. She has since held various positions, including Digital Marketing Manager at Airnow and Project Management Officer at Orange Business Services. Her extensive experience in marketing automation and project management has shaped her current expertise.