Atif Farook
About Atif Farook
Atif Farook is an Analytics Engineer with a background in data analysis and engineering. He has held various positions at companies such as Insurify and Toastmasters International, where he developed datasets and implemented ETL pipelines to support data-driven decision-making.
Current Role at Insurify
Atif Farook currently serves as an Analytics Engineer at Insurify, a position he has held since 2023. In this role, he focuses on building and maintaining data systems that support analytical processes. His responsibilities include managing data dependencies using Airflow and enhancing the testing infrastructure to ensure data integrity and reliability.
Previous Experience at Insurify
Atif Farook previously worked at Insurify as a Senior Data Analyst from 2022 to 2023 and as a Data Analyst from 2021 to 2022. During his tenure, he contributed to the development of novel datasets and implemented new ETL pipelines using tools such as dbt, Stitch, Hightouch, and Splunk. His work facilitated flexible analysis and improved data accessibility for decision-making.
Leadership at Toastmasters International
Atif served as Club President for Bruin Toastmasters, a division of Toastmasters International, in 2017 and 2019. His leadership spanned two years in Los Angeles, California. In this role, he was responsible for guiding club activities and fostering an environment conducive to public speaking and leadership development.
Educational Background
Atif Farook studied at the University of California, Los Angeles, where he earned a Bachelor of Science (B.S) in Statistics and a Bachelor of Arts (B.A) in Economics. His educational background provides a strong foundation in quantitative analysis and economic principles, which he applies in his professional roles.
Professional Contributions and Achievements
Atif has made significant contributions in his previous roles, including at Allianz Global Investors, where he interned with the Global Technology Team. He refactored the website's traffic segmentation system for ads, leading to a fivefold increase in the volume of two major acquisition channels and a 40% increase in overall ad revenue per visit. Additionally, he spearheaded the creation of new metrics to monitor partner performance, supporting the launch of several new partnerships.