Patrick Hartoonian
About Patrick Hartoonian
Patrick Hartoonian is a Director of SEO with extensive experience in organic marketing across various sectors, including financial services and education. He has held leadership roles at multiple companies, including Insurify and Credible, and possesses a strong background in data-driven strategies.
Current Role at Insurify
Patrick Hartoonian serves as the Director of SEO at Insurify, a position he has held since 2023. In this role, he focuses on developing and implementing SEO strategies to enhance the company's online presence and drive organic traffic. His experience in the SEO field allows him to navigate the complexities of search engine optimization effectively.
Previous Experience at Credible
Prior to his current role, Patrick held multiple positions at Credible. He served as the Director of Organic Marketing for five months in 2022 and as the Director of SEO for seven months from 2021 to 2022. Additionally, he worked as a Senior Manager of SEO from 2020 to 2021 and as a Manager of SEO from 2017 to 2019. His tenure at Credible provided him with extensive experience in the financial services sector.
Background and Education
Patrick Hartoonian studied at Florida State University, where he earned a Bachelor of Science degree in Political Science and Marketing from 2008 to 2012. His educational background laid the foundation for his career in SEO and marketing, equipping him with analytical and strategic skills applicable in various professional settings.
Diverse Professional Experience
Patrick has a diverse professional background that includes roles in entrepreneurial, agency, and in-house SEO environments. He has worked at companies such as Sundae, 561 Media, Yext, and Juicy Results. This varied experience has allowed him to develop a comprehensive understanding of SEO practices across different industries, including financial services, insurance, and education.
SEO Strategy and Approach
Known for his methodical and data-driven strategies, Patrick focuses on achieving organic growth through strategic alignment and execution. His relentless approach to organic growth has enabled businesses to meet their goals effectively. He utilizes his expertise to navigate highly competitive search markets, ensuring that his strategies are tailored to the specific needs of each sector.