Rouli Willow
About Rouli Willow
Rouli Willow is a Design Manager specializing in design systems, branding, and SEO, currently working at Insurify. With over 15 years of experience in various design roles, Willow has a strong background in UX/UI and creative direction.
Current Role at Insurify
Rouli Willow serves as the Design Manager at Insurify, where she has been employed since 2022. In this role, she focuses on design systems, branding, and SEO. Her work involves creating design solutions that enhance user experience while aligning with the company's business objectives. Rouli operates remotely from Cambridge, Massachusetts, contributing to Insurify's mission of simplifying insurance through effective design.
Previous Experience at BeFunky Inc.
Before joining Insurify, Rouli Willow worked at BeFunky Inc. as the Director of Design from 2014 to 2022. During her eight years in this position, she was responsible for the core product, design system, branding, and marketing design. Her leadership in design helped shape the visual identity and user experience of BeFunky’s offerings, contributing to the company's growth in the digital design space.
Career Background in Design
Rouli Willow has over 15 years of experience in various design domains. She began her career as a Web Designer at Pringo in 2008, followed by roles at Alsa Refinish and iolo, where she focused on e-commerce design. From 2012 to 2014, she worked as a UX Designer at MyLife.com, concentrating on growth and retention strategies. This diverse background has equipped her with a broad skill set in UX/UI, design systems, and creative direction.
Education and Qualifications
Rouli Willow studied at California State University, Northridge, where she earned a B.A. in Video/Digital Art from 2010 to 2011. Prior to that, she attended Santa Monica College and obtained an A.A. in Art from 2006 to 2007. Her educational background has provided her with a solid foundation in design principles and digital art, which she applies in her professional roles.
Design Portfolio and Online Presence
Rouli Willow maintains a portfolio that showcases her design work on platforms such as Dribbble. This portfolio highlights her expertise in various design projects, including branding and user experience design. Her online presence reflects her commitment to user-friendly design solutions and her ability to align creative work with business goals.