Catherine Bourbeau, PhD
About Catherine Bourbeau, PhD
Catherine Bourbeau, PhD, is the Strategy & Design Lead for Telematics at Intact Lab, where she applies her anthropological expertise to enhance user engagement through data-informed design. She holds multiple degrees in Anthropology, including a PhD from the University of Aberdeen, and has previously worked in various academic and industry roles.
Work at Intact Financial Corporation
Catherine Bourbeau serves as the Strategy & Design Lead for Telematics at Intact Lab. In this role, she has been responsible for leading product strategy and design initiatives specifically related to telematics since 2018. Her work focuses on integrating data-informed insights into experience and content design to enhance user engagement. By utilizing anthropological insights, she bridges the gap between business objectives and human-centered design, ensuring that products meet user needs effectively.
Education and Expertise
Catherine Bourbeau holds a Doctor of Philosophy (PhD) in Anthropology and History from the University of Aberdeen, which she completed from 2003 to 2010. She also earned a Master of Science (MSc) in Anthropology from Université de Montréal between 1998 and 1999, and a Bachelor of Science (B.Sc.) in Anthropology from the same institution from 1995 to 1997. Her academic background provides her with a strong foundation in anthropological research and methodologies, which she applies in her professional roles. Additionally, she has expertise in bilingual communication strategies, proficient in both English and French copywriting.
Background in Academia
Catherine Bourbeau has a notable background in academia, having served as a lecturer at the University of Guelph and Université de Sherbrooke. At the University of Guelph, she was a lecturer for five months in 2010, and she held a postdoctoral fellowship there from 2008 to 2010. At Université de Sherbrooke, she worked as a lecturer from 2013 to 2016 at the Campus Longueuil. These roles allowed her to contribute to the academic community while furthering her expertise in anthropology.
Professional Experience at TELUS and Nurun
Before her current role at Intact Lab, Catherine Bourbeau worked at TELUS as an Anthropologue and Digital Strategist from 2013 to 2018. During her five years there, she applied her anthropological expertise to digital strategy. Prior to that, she was employed at Nurun as an Anthropologist-Research Manager from 2011 to 2013. Her experience in these roles has equipped her with skills in research management and digital strategy development, contributing to her effectiveness in her current position.