Humberto Valencia
About Humberto Valencia
Humberto Valencia serves as the Vice President of Marketing, Customer Experience, and Data Marketing at Intact, a position he has held since 2020. With extensive experience in digital marketing and strategy, he previously worked in various roles at belairdirect and other companies in the Montreal area.
Current Role at Intact Financial Corporation
Humberto Valencia serves as the Vice President of Marketing, Customer Experience, and Data Marketing at Intact Financial Corporation. He has held this position since 2020, contributing to the company's marketing strategies and enhancing customer engagement through data-driven initiatives. His role involves overseeing marketing operations and ensuring a seamless customer experience across various platforms.
Previous Experience at belairdirect
Prior to his current role, Humberto Valencia worked at belairdirect in multiple capacities. He served as Director of Marketing and Digital Platforms from 2015 to 2020, and as Vice President of Marketing & Digital Strategy for a year in 2019. His tenure at belairdirect spanned over seven years, where he focused on interactive marketing and digital strategies, significantly impacting the company's marketing landscape.
Early Career and Roles in Marketing
Humberto Valencia began his career in marketing with various roles that laid the foundation for his expertise. He worked as a Marketing Coordinator at Vircom Interactive from 2001 to 2002 and later as a CRM Database Manager at Fasken Martineau DuMoulin from 2003 to 2006. His experience includes positions as an e-Marketing Analyst at Nurun Inc. and as Director of Optimization at w.illi.am/ from 2007 to 2010.
Educational Background in Marketing
Humberto Valencia earned a Bachelor’s degree in Administration with a major in Marketing from Université de Sherbrooke. His studies spanned from 1998 to 2001, providing him with a solid foundation in marketing principles and strategies that he has applied throughout his career.